SOCIAL MEDIA

As Lead Intern for the Gettysburg College Communications & Marketing Office, I have had the unique opportunity to work on a wide range of projects for the college’s various social media platforms—from planning ideas and creating content, to writing compelling captions and sharing posts across several accounts, tailored to different audiences. With the goal of increasing the college’s visibility and maintaining its reputation in the digital realm, I have contributed to numerous social campaigns, crafted videos, and covered live campus events. Scroll to see some of my work!

My impact this year (& comparison to last year):

  • Tagged published posts: 132 (10% increase)

  • Impressions: 478,309 (152.7% increase)

  • Average reach per post: 3,270.92 (135.6% increase)

  • Video views: 174,710 (164% increase)

  • Engagements: 14,275 (307.4% increase)

  • Post link clicks: 894 (5,860% increase)

#HUMANSOFGETTYSBURG

This year, I have had the privilege of leading the Humans of Gettysburg campaign, which is a two-year series taking inspiration from Humans of New York. The goal of the campaign is to honor and celebrate individuals in our campus community, ranging from students and faculty, to staff and (sneak peek) alumni! It's inspiring to share the stories of these amazing people and the great work that they do. View some of the pieces below that have been published on the college's Instagram, LinkedIn, Facebook, and website.

VIDEOS

When creating videos for the college’s TikTok and Instagram accounts, I take a strategic, holistic approach, capturing key moments across campus, while keeping up with relevant trends to resonate with audiences and maximize engagement. Click directly on the images below to view some of my work!

 
First-Year Walk Tradition
Dorm Tour
Commencement Recap
Fashion Show Event
First-Year Move-In
Admissions Tour

EVENT COVERAGE

In covering live campus events on the college’s Instagram and Facebook accounts, I aim to foster a sense of connection and excitement with our audiences. When creating the initial communications plans, I ensure that I identify and plan to capture all significant aspects of an event, including key speakers and anticipated candid moments. While actively covering an event, I adapt to its flow to capture real-time, authentic moments as they unfold. Below are two of the many events that I have covered!

Ken Burns Film Festival - April 2024

First-Year Convocation Ceremony - August 2024